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Key clients

Worsfold Media Services has worked with an impressive range of clients using David’s proven knowledge and expertise. These include journalism, training, media consultancy, presentations and facilitating, marketing and social media.


Delivered a wide range of editorial and presentation skills training, including putting together the successful Editorial Training programme for new entrants to the profession. Many of the face-to-face courses on the programme were devised and delivered by David. See Editorial Training for the topics David can cover. Managed entry and judging process for Incisive Media Awards. Script-writing and production support for awards ceremony.

Continued to deliver training courses for the re-launched Incisive Media during 2018 and 2019 and also for Infopro Digital which now owns part of the old Incisive Media portfolio.

Insurance Post logoWritten on a wide range of topics – domestic and international – for Insurance Post and its digital editions. For 2020, David has a new monthly opinion column for Post and its website called Insurance Monitor.

David presenting the Achievement Award to Vicky Carter

Launched the successful Women in Insurance Awards for Incisive Media in 2019. Devised the categories, criteria, recruited the judging panel and managed the shortlisting and judging processes. This attracted over 500 nominations and entries, a huge number for the first year of a new award scheme. Working with Incisive Media on the 2020 scheme.

Written on a wide range of topics for the Insurance Investment Exchange as part of a series of regular commentaries and reports of its events. These cover macro-economic, regulatory and investment topics. Devised and managed in inaugural IIE Awards in March 2017 and developed them further in 2018 and 2019.


Prepared detailed report on options for online development of key products. Delivered training on digital journalism. Devised and managed industry award schemes for International Adviser, including the Best Practice Adviser Awards, entering their fifth year in 2020, and the Global Financial Services Awards, launched in 2018.

Planned, compiled, edited and wrote articles for the IA 100, launched in October 2018, with a second edition in November 2020.

Grist logo

Worked with Grist, a leading content marketing agency, producing top quality content for a wide range of clients in the insurance, banking and legal sectors. These include thought-leadership articles, profiles, technical features and shorter, topical pieces. Also facilitated roundtables using the content to foster deeper engagement with end clients.


Contributed features on driverless cars, the Insurance Act, data mining, GDPR and other topics to the Telegraph Risk Insights series.

DAC Beachcroft

Run a series of Better Business Writing workshops and courses for leading law firm DAC Beachcroft’s London and regional offices. These have been a mixture of short lunchtime sessions, half-day and full-day courses. A detailed course outline is available.

EI logo

Facilitated a series of half day seminars for fund selectors hosted by Expert Investor during 2016 and 2017. These are interactive with a mixture of presentations and panel sessions.

They took place around Europe and David chaired events in Brussels, Stockholm, Barcelona, Milan, Oslo, Luxembourg, Reykjavik and Munich.

Writes and produce regular Email Bulletins for the Worshipful Company of Insurers and advises on media strategy. Created and launched the WCI’s social media presence in November 2018. Wrote and sourced visual and multi-media content for the WCI’s new philanthropy website in 2019.

Leyton Orient

Devised and delivered social media training and advice for young professional footballers in the Leyton Orient Academy.

Lloyd's logo

Researched, storyboarded and scripted a video on the insurance market’s connections with Royalty for the visit of HM The Queen and Prince Philip to Lloyd’s. Watch the video

Written on a range of topics, including political risks, insuring drones and catastrophes, for the Lloyd’s Market magazine and for

BIBA Ins Age video 2014

Hosted a series of video interviews for Insurance Age on product launches at the 2014 British Insurance Brokers’ Association Conference.


Delivered training for editorial teams on transition from print to digital publishing.


Assessor for PMA’s Postgraduate Diploma course in Multi-media journalism. PMA is part of the Press Association.

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Delivered media training for senior managers AXA’s general insurance division


         Lectured final year media studies students on business-to-business media at Sheffield Hallam University, University of Roehampton and Leicester de Montford University.

Elgar poster2

Designed posters for Brentwood Choirs Festival and other concerts.
Written concert programme notes, designed programmes and overseen production.
Marketed music events in Brentwood using traditional marketing techniques complemented by social media campaigns and online ticket sales.

Contact: David Worsfold at, 07885 348982 or 01277 221445

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