Key clients

Worsfold Media Services has worked with an impressive range of clients using David’s proven knowledge and expertise.

Regular contributor to Insurance Post and its sister publication Insurance Age. Among the topics covered in 2023 for Post included media risks, embedded insurance, marine insurance and war risks, space insurance and the rise of artificial intelligence in insurance.

He contributed several in-depth historical reviews to the series celebrating Post’s 180th anniversary of continuous publication in 2020, including one recounting the scandal-riven 1980s and 1990s with many contributions from market participants at the time.

Since 2020 has helped create the DAC Beachcroft Informed Insurance thought leadership content programmes, having contributed content to them for several year. He writes much of the original content and commissioning other elements. This was followed up in January 2023 with the themed Predictions with a new set of predictions for 2024.

For COP26 and COP27 wrote a series of daily blogs for partners highlighting the relevant issues for the insurance market.

Delivered a wide range of editorial and presentation skills training, including putting together the successful Editorial Training programme for new entrants to the profession. Many of the face-to-face courses on the programme were devised and delivered by David. See Editorial Training for the topics David can cover.

Continued to deliver training courses for the re-launched Incisive Media during 2018 and 2019 and also for Infopro Digital which now owns the insurance and risk brands of the old Incisive Media portfolio.

Has run several presentation skills courses for other leading specialist publishers, including EMAP, Legal Week, Shard Media and the International Data Group. These included publishers, editorial, sales and marketing teams.

Launched the highly successful Women in Insurance Awards for Incisive Media in 2019. Devised the categories, criteria, recruited the judging panel and managed the shortlisting and judging processes. This attracted over 500 nominations and entries, a huge number for the first year of a new award scheme. Script writing and presenting for the awards ceremony.

Grew the awards in 2020 in 2021 and worked with the Incisive Media team to deliver an effective virtual presentation ceremony for 2020 before returning to in-person awards in 2021. The 2023 awards reached new highs in terms of the numbers of entries and people attending the packed awards night presentations – over 750.

Writing on inflation, central bank interest rate policies, climate change and geo-political risks facing the wider financial services sector for World Finance.

Writes and produces monthly Email Bulletins and maintain the website for the Worshipful Company of Insurers and advises on communications strategy. Created and launched the WCI’s social media presence in November 2018 which has grown into one of the largest Livery company presences on the main social media platforms. This includes a YouTube channel

During lockdown ran online courses for Mark Allen Group and EMAP on media law for journalists and returned to face-to-face training with courses for Mark Allen on digital journalism and presentation skills for EMAP.

Written on a wide range of topics for the Insurance Investment Exchange as part of a series of regular commentaries and reports of its events. These cover macro-economic, regulatory and investment topics. Devised and managed the IIE Awards.

Prepared detailed report on options for online development of key products. Delivered training on digital journalism. Devised and managed industry award schemes for International Adviser, including the Best Practice Adviser Awards, entering their seventh year in 2022, and the Global Financial Services Awards, launched in 2018.

Worked with Grist, a leading content marketing agency, producing top quality content for a wide range of clients in the insurance, banking and legal sectors. These include thought-leadership articles, profiles, technical features and shorter, topical pieces. Also facilitated roundtables using the content to foster deeper engagement with end clients.

Contributed features on driverless cars, the Insurance Act, data mining, GDPR and other topics to the Telegraph Risk Insights series.

Facilitated a series of half day seminars for fund selectors hosted by Expert Investor around Europe and David chaired events in Brussels, Stockholm, Barcelona, Milan, Oslo, Luxembourg, Reykjavik and Munich.

Devised and delivered social media training and advice for young professional footballers in the Leyton Orient Academy, many of whom have gone on to establish themselves in the professional game.

Researched, storyboarded and scripted a video on the insurance market’s connections with Royalty for the visit of HM The Queen and Prince Philip to Lloyd’s in 2014. Watch the video http://youtu.be/hsTPxJY5yKU Written on a range of topics, including political risks, insuring drones and catastrophes, for the Lloyd’s Market magazine and for Lloyds.com.

Lectured final year media studies students on business-to-business media at Sheffield Hallam University, University of Roehampton and Leicester de Montford University.

Designed posters for Brentwood Choirs Festival and other concerts.
Written concert programme notes, designed programmes and overseen production.
Marketed music events in Brentwood using traditional marketing techniques complemented by social media campaigns and online ticket sales.

Contact: David Worsfold at david@worsfoldmedia.com, 07885 348982 or 01277 221445

You can find many of David’s articles in his Authory Collection