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Twitter for Financial Services

beplogo copyBusiness Expert Press (2017)

ISBN 9781631578311

This guide will give you a comprehensive introduction to Twitter, help you develop the right strategy for your business, and equip you to put in place the tools and policies to deliver it with confidence and real impact. It guides the reader through establishing Twitter as a key tool in a social media strategy, how to use it, how to build genuine engagement, and how to deploy it effectively in the highly regulated world of financial services.

This guide is practical, explains social media jargon and conventions, and offers a guide through the complexities, pitfalls, and challenges of using Twitter in the financial services sector.

Available from Business Expert Press

David also offers training courses for firms and organisations looking to improve their use of social media.

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