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Twitter for Financial Services

beplogo copyBusiness Expert Press (2017)

ISBN 9781631578311

This guide offered a comprehensive introduction to Twitter. It guided the reader through establishing Twitter as a key tool in a social media strategy, how to use it, how to build genuine engagement, and how to deploy it effectively in the highly regulated world of financial services.

This guide was practical, explained social media jargon and conventions as they were applied in 2017, and offered a guide through the complexities, pitfalls, and challenges of using Twitter in the financial services sector.

Currently out of print. In the fast-moving world of social media a lot the technical content is now out-of-date but the overall advice is still relevant and useful.

Out of print and no longer available from the publisher. Download a pdf Worsfold_Twitter for Financial Services 2017

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