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Video training, broadcast and media management

David Worsfold has appeared on radio and television around the world – even being dubbed into Mandarin on one occasion – and has trained journalists and clients in how to make the most of these vitally important communication channels. Today’s journalists need to be equipped to work across multiple platforms, including producing video on the go. For many, this is a daunting challenge – it needn’t be.

Introduction to video news

Some of the topics that can be covered on a typical introductory course.

Filming

  • Camera and tripod or smartphone?
  • Microphones and sound
  • Selecting the right location – you need something useable out of it!
  • Dealing with the distractions, being aware of the pitfalls
  • Handling the equipment on site
  • Formats: Talking head, interview options
  • Set-up, background, lighting
  • Playing safe v being creative
  • Establishing and context shots
  • Aiming for the one take video

Editing

  • How to make a video that can be turned around quickly
  • Storyboards, cutaways and context
  • Introduction to iMovie
  • Using iMovie templates
  • Simple cutaways, adding soundtracks
  • Editing on-the-go using iMovie App

Broadcasting techniques

Courses can be tailored to meet almost any requirements from complete beginners to those with experience but wanting to make more impact as a presenter or commentator.

Interview J EvansMP

David in the studio with Jonathan Evans MP

• One-to-one interviews
• Panel sessions
• Webinars and virtual events
• Live broadcasts
• Down-the-line interviews
• On location
• Hostile interviews and how to cope
• What to wear
• Planning effective videos
• Sourcing the right expertise
• Creating storyboards

…and many more topics to suit your requirements

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Successful media management

David’s long experience of the media – national and specialist press – also makes him an ideal trainer for companies needing to up their game in terms of media coverage.

Do you have to deal with the media? Are you looking to build a profile for your business
through the local and regional press? Is it time your voice was heard on key issues in the trade
and professional press?

Talking to the media can be a daunting challenge for those who are new to it but there are
many well-tested techniques for ensuring you get your message across. This course will pave
the way for a successful relationship with journalists and the media.

• Planning and Preparation
• Print, digital, radio, TV – understanding the media
• Audience research – knowing your audience is critical to success.
• Contextualisation – creating context is crucial
• Angle – what angle is the journalist approaching a story from?
• Understanding the rules of journalism – on the record, off the record

• Interviews
• Focus on key messages
• Keep Calm and Carry On – coolness under fire

• Getting your message across
• Make it simple, say it often
• Soundbites matter for print as well as for broadcast

• When you don’t want to talk
• Dealing with bad news – an introduction

Just contact David Worsfold on 01277 221445, 07885 348982 or david@worsfoldmedia.com to discuss your specific requirements.

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