Want to be a good presenter? Then don’t be a clone
I am always shocked by the number of people who need to make presentations as part of their job – almost an essential requirement for people moving up the management ladder – who let themselves be stripped of personality and turned into dull, inspiring clones.
We’ve all sat through presentations by management consultant types which have been overloaded with Powerpoint slides, mechanically delivered and oh so routine. Safe but dull. I’ve worked with hundreds of people to take them on that difficult and, for many, frightening journey from behind the desk to the front of the stage and my starting point is always to build on people’s own personalities. It works. It produces better, more confident speakers.
I was delighted to have the opportunity to discuss my approach with Roger Edwards, a leading marketing strategy and social media consultant in the financial services sector, for his weekly podcast.
We also shared some views on the challenges facing the financial services sector as it gets to grips with social media.
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